Social Media Marketing is the best way to communicate with your target audience. Provine Marketing has helped numerous businesses establish an effective social media strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative advertising should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.
Social Media Services
Did you Know?
Social Media “Signals” are an important metric in Google’s SEO Ranking Algorithm. These signals include metrics such as likes, shares, comments, and links.
To fully satisfy your needs, Provine Marketing will assign a dedicated Account Manager to your social media project. The account manager will be your main point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits on behalf of the client will be sent to the Account Manager, and they will handle communication with the graphic designers and social media team. Provine Marketing takes pride in being proactive with every project, so you can expect to hear new ideas from the Account Manager on a weekly basis.
The next step is when we analyze the current social media landscape for your business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis and website traffic metrics. Provine Marketing also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.
Social Media Management work best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also inline with your brand vision. Nobody know your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, our captions and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us refine the posts. Provine Marketing understands that sometimes you will need content posted on Social Media that is not able to be scheduled. This is why we leave certain gaps in the posting calendar so that we are able to post new content with a fast turnaround.
Advertising on Social Media
The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells leather handbags. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer.
Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices. Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their network will see this engagement on their feeds. Then some of their friends will engage with the post, and so on… This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.
Proactive Social Media Management
While many creative agencies claim to be “proactive,” in reality, they are only there to post what you tell them to post. Be cautious of social media agencies who simply use stock photos and write cheesy captions with minimal hashtags. Social Media with Provine Marketing is much different. With Provine Marketing, you can expect to have constant communication with our team, who will always bring fresh campaign ideas to the table. We know Social Media, and we know what people are responding to and what they are not.
Your brand message is number one, no matter what platform you are advertising on. This is why every project that Provine Marketing takes on always starts with a Brand Strategy Workshop. During the Workshop we will discuss and determine your unique brand story. This branding must be “stamped” on all content that is published to your target audience.
Our Digital Marketing Team is second to none. After branding and graphic design is underway, our marketers will determine the best Social Media Platforms and targeting strategies to ensure that your posts get the most amount of targeted exposure as possible. Our top priority is to help your business become successful. We understand that every business has a bottom line and that ROI is the most important aspect of any investment you make. This is why we diligently track all Social Media Campaigns that we launch, and determine what efforts are leading to the most amount of sales for your business.
Please request a proposal today by clicking or pressing our contact button and one of our expert “Brandtenders” will be happy to explain more about what attributes to Provine Marketing Social Media high client success rate.