In a nutshell, it’s a combination of online marketing ads, Internet advertising, pay-per-click, and search engine marketing. Put simply, online advertising is advertising that delivers your promotional messages to consumers at the moment they’re searching for the very thing you offer. It’s an effective and efficient way to connect with consumers who have a high purchase intent and are ready to take action. It can also be optimized to create a relationship with a customer base who will come back to your business again and again, driving revenue and further elevating your online presence.
Online display ads are like print ads in the digital world – they can feature text, full-color graphics, logos, promotions, anything it takes to present your business. And they’re clickable. They direct customers to exactly where you want to take them. Provine Marketing makes it easy and cost-effective for any business.
Did You Know?
35 percent of people who see a display ad will later search for the business. When combined with search engine marketing, results show a 22% conversion lift. Source: Paper G Article; The Power of Two-Search + Display, Jennifer Horton, Microsoft
Our experts at Provine Marketing can help you design ads for Google and other search engines that consistently rank among the first ads customers see when they search for your service or product.
Also called pay-per-click, search engine marketing puts your business in front of potential customers while they’re searching online for products and services. These searchers know what they want, and if your business is not coming up, you may be missing out on valuable local leads.
Email marketing has three main aims: increase brand awareness, re-engage subscribers/customers, and customer retention. You may be already familiar with these three conversion-driven actions and you may also be well aware of their importance in the success of your business. Email marketing may not be the first thing on your mind when you hear these things. You have probably used different marketing strategies with varying levels of success. But what if there is one high-performing marketing strategy that you are missing out from?
Email is universal. Almost everyone uses email. Currently, there are around 240 million email users in the US. This is projected to increase to more than 250 million by 2020. These numbers are important since according to a survey, sending or reading email is the number one online activities of adult internet users. This accounts for 85% of respondents. Another survey indicates that 78% of teenagers use email as a part of their daily lives. Overall, 99% of email users in the US check their email up to 20 times a day.
Email is easy. It’s one of the easiest ways to reach and engage potential customers. The delivery rate for email is very high – about 98.3% (overall). In comparison, social media provides limited reach to existing followers. Even perfectly timed posts and private messages won’t achieve the same delivery rate as emails. Email is also the preferred channel for promotional messages (77%).
Email is economical. Email marketing is a cost-effective way to boost your store and/or website traffic. Newsletters are not only limited to digital traffic. It can also drive in-store traffic through the in-store event and offer announcements. One of the best uses of email marketing is building brand awareness. Email marketing bolsters long-term relationships between brands and customers without costing a lot of resources.
Email is effective. It’s the most effective digital marketing strategy. Email’s ROI is $40 per $1 spent (3800%). Trailing behind that is SEO with an ROI of $22.24 per $1 spent, internet display with $19.72, and keyword ads with $17.
Emails drive sales. Emails drive more sales conversions. On average, email receives an open rate of 21.80% and a click-through rate of 2.78%. Shopping cart abandonment emails have the highest open rate (46.6%), click-through rate (28.7%) and conversion rate (5%). This is impressive since this conversion rate is higher than marketing channels like search and social.
Emails generate leads. Different businesses across unrelated industries have different priorities. It is agreed, though that lead generation (29%) is email marketing’s top benefit. This is followed by improved conversion rates (17%), identification of quality leads (17%), and improved sales (15%).
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.